Privacy policy

PRIVACY POLICY

Effective Date: July 6, 2023

This Privacy Policy explains how OvationRiding.com (the “Site” or “we”), a brand of English Riding Supply, LLC processes personal information provided and collected when you access or use our website or any other online services where this Privacy Policy is posted. It also explains how we process personal information provided and collected when you interact with us offline.

Our Site is directed only to U.S. consumers for products and services. Our Site is not directed to consumers outside of the U.S. Personal Information we maintain may be stored in or outside of the United States. If you live outside of the United States, you understand and agree that we may transfer your personal information to the United States. This Site is intended for use in the United States and is subject to the laws of the United States, which may not provide the same level of protections as those in your own country.

COLLECTION OF PERSONAL INFORMATION

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

How We Collect Your Personal Information:

Directly From You. For example, when you:

Register for an account.
Purchase products through our Site.
Sign up to receive promotional communications.
Join a loyalty, rewards or similar program or club.
Participate in one of our promotional sweepstakes, contests, surveys, or focus groups.
Use of our Site services and features, such as completing a quiz or survey.
Use the Ratings & Reviews or related services and features.
Submit a request to our Consumer Service team.
Call or email or otherwise communicate with the Customer Service Team.
Interact with Ovation Riding social media pages.

Automatically. For example, when you:

Visit and navigate our Site on any device.
Enable location-based features on our Site.
Click on sponsored links or third-party advertisements.
We may also collect personal information about you over time and across different websites, apps, and devices when you use our Site, using tracking technologies such as cookies, pixels, Flash objects, APIs and mobile software development kits (SDKs) and we may use third party services to collect this personal information when you use our Site.
For more information about our use of cookies and other tracking technologies to collect personal information about you automatically, please refer to the section called “Online Advertising and Third-Party Tracking” below.

From Third Parties. We may receive personal information about you from other sources. For example, this may include receiving personal information from:

Our business partners, including online advertising networks, analytics vendors, and companies that co-sponsor our promotions.
Social media sites, including Facebook, Twitter, YouTube, Pinterest, Snapchat, TikTok and Instagram. The information we receive from these social media sites is dependent upon the social media site’s policies and your settings on that site.
Third party sites, including those that allow you to integrate your third-party account with your Ovation Riding account.
Family, friends, and others provide your personal information to us because they think you may be interested in our products and services, or they want to share a product or service with you.
Companies that provide personal information to supplement what we already know about you, including data aggregators. Certain third parties might link your name or email address to other information they have collected. That might include past purchases made offline or online. It might also include online usage information.

Types of Personal Information We Collect:

Contact Information. For example, we may collect your name, mailing address, telephone number and email address. We may also collect your mobile phone number.
Payment Information. For example, we may collect your credit card number and billing address.
Shopping History. For example, we may collect personal information about the items you viewed, added to your cart, purchased, or returned.
Information You Post. We may collect personal information you post in a public space on our Site, such as on our Ratings & Reviews feature.
Social Media Information. We may collect personal information you post on our social media pages. We may also collect your social media profile information and personal information posted on your page.
Information You Submit. We may collect personal information when you send us a message through the “Contact Us” page or similar features on our Site. We may also collect personal information when you enter a promotion. This may include photos, videos, and other user-generated content that you submit. We may also collect personal information when you interact with services and features that we may make available on our Site, such as quizzes or surveys of our products or site experience. We may have additional disclosures about these services or features that we make available to you before you interact with these tools and ask for permission to collect the information that will be collected in that service or feature.
Audio Visual Information. We may collect photographs, video images, call center recordings and call monitor recordings, and voicemails. If you complete a quiz or product review that allows you to upload an image, we may collect images that you submit to those features. If you call into our Customer Service Team then we may record your calls for quality assurance purposes.
Demographic Information and Protected Classes of Information. We may collect your birthdate, age, race, ethnicity or national origin, gender, and zip code. We may also collect personal information relating to your hobbies, lifestyle, routines, interests, and shopping behavior.
Device Information. We may collect the type of device you use to access our Site. For example, we may also collect your device identifier, IP address or mobile operating system.
Location Information. We may collect precise location information from your device. This may include information about your exact location when you use our Site or may include information that allows us to approximate your location.
Log and Analytics Data. If you use our website, we may collect information about the browser you are using. We may look at what site you came from, or what site you visit when you leave us.

By Combining Personal Information. For example, we may:

Combine personal information that we collect offline with personal information we collect through our Site.
Combine personal information we collect about you from the different devices you use to access our Site.
Combine personal information we get from third parties with personal information we already have about you.

USE OF PERSONAL INFORMATION

How We Use Your Personal Information

We may use your personal information in the following ways:

To Provide Our Products. This could include fulfilling and processing purchases or other transactions of our products.
To Improve Our Products and Services. We may use your personal information to make our Site, products, and services better. We may also use your personal information to customize your experience with us.
To Understand Your Interests. For example, we may use your personal information to better understand what products interest you.
To Respond to Your Requests or Questions. This may include responding to your feedback, customer service inquiries, or notifying you if you win a promotion.
To Communicate with You. We may communicate with you about your account or our relationship. We may also contact you about this Policy or our Site terms and conditions.
To Determine Your Eligibility. We may use your personal information to verify your identity or determine your eligibility for some of our products and promotions. For example, this may include verifying your age, date of birth and state of residence.
For Marketing Purposes. We may provide you with information about new products and special offers. We might use your personal information to serve you ads about products and offers. We might tell you about new features or updates. These might be third-party offers or products we think you might find interesting. We may also use your personal information to send you electronic communications, including through email or text message.
For Interest-Based Advertising. We and our third-party partners may engage in interest-based advertising using personal information gathered across multiple websites, devices, or other platforms to serve you relevant advertising on our Site or on other sites, services, and mobile applications or on other devices you may use.
For Security Purposes. This could include protecting our company and consumers who use our products and services. It may also include protecting our Site or enforcing our terms and complying with the law.
To Send Push Notifications. If you enable & opt-in to SMS, we may send you push notifications about new products, special offers, loyalty program information or product review requests.
To Comply with Law. For example, we may collect, evaluate, and monitor consumer complaints and adverse events during or after use of products to comply with our regulatory obligations.
For Internal Business Purposes. For example, to provide and improve our Site, for quality control, training, and analysis, for risk management, audits, investigations, and reporting, to maintain records and audit interactions with you, for safety maintenance, for system administration and managing our technologies.
As Otherwise Permitted by Law or As We May Notify You.

CHILDREN’S PRIVACY

Our Site is intended for adults. We do not knowingly collect or solicit any information from anyone under the age of 18 through our Site. In the event that we learn that we have inadvertently collected personal information from a child under age 18, we will delete that information as quickly as possible. If you believe that we might have collected personal information from a child under age 18, please contact us at info@ovationriding.com

SHARING OF PERSONAL INFORMATION

How We Share Your Information:

We may share your personal information in the following ways:

Internally. We may share your personal information within the English Riding Supply, LLC company of Brands.
On our Site. For example, we may display personal information you post on our Ratings & Reviews feature. We may also display personal information you submit in connection with a promotion.
With Our Service Providers. We may share your personal information with third parties who perform services on our behalf. For example, this may include merchandise vendors and payment processors. It may also include companies that send emails on our behalf or help us run our Site.
With Our Business Partners. For example, this may include a third party that co-sponsors a contest or promotion. We may also share personal information with data aggregators, advertisers, media buying agencies, advertising networks and advertising service providers.
With Third Parties for Marketing Purposes. This may include our affiliate companies or brands or third parties whose products or services we believe may be of interest to you. These third parties may also share your personal information with others. These third parties may use your personal information for their own marketing purposes or the marketing purposes of others. This may include the delivery of interest-based advertising.
For Business Transactions or Reorganizations. We may take part in or be involved with a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of all or a portion of our company assets. We may disclose personal information to a third-party during negotiation of, in connection with or as an asset in such a corporate business transaction. Personal information may also be disclosed in the event of insolvency, bankruptcy, or receivership.
To Comply with the Law or To Protect Ourselves or Third Parties. For example, this could include responding to a court order or subpoena. It could also include sharing personal information as required with government agencies. We might share personal information with legal authorities or law enforcement when we are investigating potential fraud.
For Other Reasons We May Describe to You.

ONLINE ADVERTISING & THIRD-PARTY TRACKING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

For example:

Cookies & Other Tracking Technologies:

We automatically collect certain types of usage and device information when you visit our Site, read our emails, or otherwise engage with us. We typically collect this information through use cookies (a small text file sent from a website and stored on your device), web beacons or pixels and similar tracking technologies, and we may utilize third party services to collect this information. For example, these tracking technologies may collect information about your device and its software, such as your IP address, browser type, device type, date and time stamp, unique device ID., and about the way you engage with our Site, for example, the site from which you came and the site to which you are going when you leave our website, the pages you visit, how frequently you access our Site, whether you open emails or click the links contained in emails, whether you access the Site from multiple devices, the products you view and click on, and similar actions you take.

We use this information collected through tracking technologies to provide custom, personalized content and information, including targeted content and advertising, recognize you across multiple devices, monitor aggregate usage metrics such as total number of visitors, traffic, usage, and demographic patterns of our visitors, and otherwise enhance our Site and your user experience.
Your browser may give you the ability to control cookies or other tracking technologies, or to reject browser cookies. To control flash cookies, which we may use on certain websites from time to time, you can go here. Flash cookies cannot be controlled through your browser settings.
If you block cookies, certain features on our Site may not work. Depending on your mobile device and operating system, you may not be able to delete or block all cookies and you may not be able to block non-cookie technologies (such as flash cookies) and these browser settings that block cookies may have no effect on such techniques. In addition, options you select relating to cookies and other tracking technologies are browser and device specific. You must exercise these choices on each browser and device you use.

Interest-Based Advertising:

We engage in interest-based advertising to deliver online advertising that may be more relevant to your interests. We permit third-party online advertising networks, social media companies, and other third-party services to collect information about your use of our websites and Site over time so that they may play or display ads on our Site, on other websites, apps, or services you may use, and on other devices you may use. Typically, though not always, the information used for interest-based advertising is collected through cookies or similar tracking technologies. We may share a common account identifier (such as an email address or user ID) or hashed data with our third-party advertising partners to help identify you across devices or serve you ads on social media sites you may use. We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics, and market research.

Some advertising opt-outs may not be effective unless your browser is set to accept cookies. Furthermore, the options you select relating to interest-based advertising are browser and device specific. If you use a different device, change browsers, or delete the opt-out cookies, you may need to perform the opt-out task again.
You may also be able to limit certain interest-based mobile advertising through the settings on your mobile device by selecting "limit ad tracking" (iOS) or "opt out of interest-based ads" (Android). You may also be able to opt-out of some – but not all – interest-based ads served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app.

You can also choose to opt out of targeted advertising by platform using the below links:

FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

Google Analytics and Advertising:

We use Google Analytics to better understand how our users interact with our Site. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google's site “How Google uses data when you use our partners' sites or apps” located at www.google.com/policies/privacy/partners/. You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On here https://tools.google.com/dlpage/gaoptout/.

We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Doubleclick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Service. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences or by vising NAI’s online resources at http://www.networkadvertising.org/choices.

Our Do Not Track Policy:

Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. While we continue to evaluate this evolving technology, we do not currently respond to those signals. However, you can opt-out of such tracking directly on the Site by following the steps noted in the Interest-Based Advertising section above. If you have questions, please contact us at info@ovationriding.com.
If you block or reject cookies, not all the tracking described here will stop and some features of our Site may not be available.
Options you select are browser and device specific.

STATE SPECIFIC PERSONAL INFORMATION DISCLOSURES

We may choose or be required by law to provide different or additional disclosures relating to the processing of personal information about residents of certain states. Please refer below for disclosures that may be applicable to you:

CCPA California. If you are a California resident, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights or designate an authorized agent to submit these requests on your behalf, please contact us by emailing info@ovationriding.com or calling
1-888-488-8611.

PERSONAL SECURITY

POLICY REVISIONS AND UPDATES

We may revise and update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons and encourage you to review it regularly. If we make changes, we will notify you by revising the date at the top.

CONTACT US

If you have additional questions, comments, or concerns regarding our privacy practices, or wish to update your information, please contact us at info@ovationriding.com or by mail using the details provided below:

English Riding Supply, Privacy Request

520 Kane Street

Scranton, PA 18505

United States

Last updated: July 6, 2023